Statistics show sexual assault victims are ~90% women, ~7% men, and ~3% transgender/non-binary. 80% of the victims know their assailant.

Research shows that 90% of sexual assaults are committed by repeat offenders, and statistics show that 99% of them will get away with it. By stopping repeat offenders alone, we can prevent 59% of all sexual assault on college campuses.

Our culture is informed by our actions. Always ensure consent; only “yes” means yes. Step in if someone is too incapacitated to give consent. If you see something that doesn’t look right, say something.

Actions inform culture. Spread the message.


Sexism, racism, homophobia, bigotry…they’re just not funny.

Humor can elevate, or it can devastate. The ability to make others smile and laugh is both powerful and precious. A derogatory joke may seem harmless, but it often has a lasting negative effect on others.

Use humor for good; lift with laughter. Don’t try to be funny at the expense of others’ identity. Remember that “locker room” talk is not acceptable anywhere, even in locker rooms. Call out jokes that are derogatory towards women and minorities.

Clean humor. Spread the message.

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Democracy is at its best when everyone participates. Government is at its best when it is truly representative of the people. Voting is an important right. It's also a privilege.

As of 2017, the United States ranks 104 out of 195 countries worldwide in terms of gender representation in government. Let’s fix this. In 2018, a record number of women and people of color are running for elected office. Let’s do our utmost to support them. The best things we can do are to donate, volunteer, and vote.

Elect broadly. Spread the message.

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If two people are doing equal work, they should receive equal pay for that work.

Unfortunately, bias – in gender, race, and more – creates conditions for unequal pay. Economists believe that the gender pay gap is caused by complex factors. However, even when all factors are taken into account, as much as 40% of the pay gap may be attributed to discrimination.

Transparency in compensation is critical. Create and stick to compensation bands. Speak up – on behalf of yourself or others.

Equal work, equal pay. Spread the message.


Research shows that gendered greetings lead to prejudice and bias among children. The common “hey guys!” is evidence of masculine default bias among adults. In drawing attention to gender, the greeter unconsciously plants the seeds for stereotypes and potential exclusion.

Gender is the only identity we use in greeting others. It’s already considered inappropriate to use race or ethnicity in greetings; why gender? Adapting our language is a key to creating a more inclusive world. Let’s highlight unity instead of difference.

Instead of saying “Hey, guys” or “Good morning, ladies & gentlemen” use “Hey, team” or “Hi, friends” or “Good morning, everyone.” This is an easy fix.

Greet neutrally. Spread the message.


As of 2016, women-led companies received ~2% of total venture capital funding. Only ~7% of venture capitalists are women. Research shows that female entrepreneurs are typically asked prevention-oriented questions, while male entrepreneurs are asked promotion-oriented questions.

All entrepreneurs deserve equal respect.

It’s not enough to call out bad behavior; investors need to role model better behavior. Keep it professional. Ask entrepreneurs better, unbiased questions. Diversity isn’t a buzzword; it’s a business advantage. Inclusion isn’t a nice-to-have; it’s a cultural advantage.

Invest equitably. Spread the message.



Adjectives can reinforce gender stereotypes, and they can represent unconscious bias. Stereotypes and bias lead to lopsided gender ratios and representation in government, work, and more.

When women show stereotypically-masculine leadership traits, they are described as abrasive, aggressive, bossy, crazy, or stubborn. When men show stereotypically-feminine emotional traits, they are described as weak, wus, pansy, or pussy.

Think twice before using adjectives this way. Avoid using stereotypical adjectives – especially in the workplace and in performance evaluations. If you hear someone use these adjectives, say something.

Mind the adjective. Spread the message.


Proudly represent ALL of who you are.

You are not defined by the stereotypes of your gender, race, class, age, sexual orientation, religion, ability, or circumstance. You know that women thrive outside the bounds of limiting characterizations. You reject the antiquated definition of masculinity. You recognize the rights of gender non-conforming people.

Your lived experiences point to a broader narrative. You are a complex human being and capable of the full range of human possibilities. You defy narratives that would shrink you. You represent your truth and make space for others to represent theirs. You reach across differences to achieve your full human potential, and help others do the same.

Represent. Spread the message.


From the characters and people we see in the media, to the portraits and statues we see at school, at work, in parks, and at museums, to the people we see in corporate and government leadership positions – what we see influences our beliefs, attitudes, and goals.

Role models and representation really matter.

Ratios and representatives don’t change on their own; we change them. When you see uneven gender representation somewhere, speak up. Talk to your school administrators, leaders at work, and/or local government. Send feedback to media companies. Run for office. Vote.

Seeing is believing. Spread the message.


Every day, in every part of the world, women spend more time on unpaid work than men do. In North America, women do an average of 45 minutes more unpaid work; in the Middle East/North Africa, women do ~5 hours more unpaid work.

Unpaid work includes household chores, caregiving for children and elders, helping children with schoolwork, and more.

Sharing the work empowers everyone to add value and income, sets a strong example for children, and ends the gender inequality cycle.

Share the work. Spread the message.