What does "Greet Neutrally" mean? Well, research shows that gendered greetings draw attention to gender instead of other important things, such as skills or personality.
In drawing attention to gender, the greeter unconsciously plants the seeds for stereotypes. Gender is the only identity we use in greeting others. It’s already considered inappropriate to use race or ethnicity in greetings.
Instead of saying “Hey, guys” or “Good morning, ladies & gentlemen” use “Hey, team” or “Hi, friends” or “Good morning, everyone.”
Greet neutrally. Spread the message by wearing your values.
*(Note regarding colors: Vintage black tee not pictured. Additionally, for reasons we don't understand, "men's purple" and "women's purple" are different. Men's purple is closer to eggplant, and women's purple is bright purple. We realize the irony and see it as a case-in-point of why we exist.)
**(Note regarding sizes: The women's tees run small. We recommend ordering 1-2 sizes up from your normal size. If you are normally a small, we recommend ordering a large.)