We are activating people
our theory of change
Gender equality is
Policy and process are very important. But we believe that ultimately, gender equality is about people’s beliefs and behaviors. It requires changing hearts and minds.
To that end, we use behavioral research and creative design to promote small actions with big impact.
What are the small actions with big impact?
Here are 10 research-backed actions we can all take:
WHAT we do
We use art
to scale and create adaptive change.
Specifically, we design and install art pieces that promote and nudge people towards better behaviors and beliefs.
We also host global hackathons and inspire the development and use of technology and tools that advance gender equality.
We’re proud to have a range of partners in our work, including companies, nonprofits, government agencies, educational institutions, and global multilateral institutions. If you’re interested in exploring a Nudge Art initiative, Nudge Action workshop series, or other partnership opportunities with us, please reach out to us.