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We are activating people

to achieve gender equality

through beliefs & behaviors.

 
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our theory of change

Gender equality is
adaptive work.

Policy and process are very important. But we believe that ultimately, gender equality is about people’s beliefs and behaviors. It requires changing hearts and minds.

To that end, we use behavioral research and creative design to promote small actions with big impact.

 

What are the small actions with big impact?

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Our 10 Activations

Driven by research, designed for everyone

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WHAT we do

We use art
and technology
to scale and create adaptive change.

Specifically, we design and install art pieces that promote and nudge people towards better behaviors and beliefs.

We also host global hackathons and inspire the development and use of technology and tools that advance gender equality.

READ MORE ABOUT WHY WE LEVERAGE ART AND TECHNOLOGY

READ MORE ABOUT OUR VISION AND MISSION

 
 
 

Our Partners

We’re proud to have a range of partners in our work, including companies, nonprofits, government agencies, educational institutions, and global multilateral institutions. If you’re interested in exploring a Nudge Art initiative, Nudge Action workshop series, or other partnership opportunities with us, please reach out to us.

 
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