All designs available in men and women sizes, child tees, and onesies.

InvestEquitably - Dani.jpg


invest equitably


As of 2016, women-led companies received ~2% of total venture capital funding. Only ~7% of venture capitalists are women.

Research shows that female entrepreneurs are typically asked prevention-oriented questions, while male entrepreneurs are asked promotion-oriented questions. Female entrepreneurs are judged on their looks. Harassment is a problem.

Train VCs to recognize and avoid bias. Ask better, unbiased questions. Call out, and don’t tolerate, bad behavior. Set diversity targets.

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From the characters and people we see in the media, to the portraits and statues we see at school, at work, in parks, and at museums, to the people we see in corporate and government leadership positions – what we see influences our beliefs, attitudes, and goals.

Role models and representation really matter.

When you see uneven gender representation, speak up to your school administrators, leaders at work, or local government. Submit feedback to media companies. Run for office. Vote.

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greet neutrally


Research shows that gendered greetings draw attention to gender instead of other important things, such as skills or personality.

In drawing attention to gender, the greeter unconsciously plants the seeds for stereotypes. Gender is the only identity we use in greeting others. It’s already considered inappropriate to use race or ethnicity in greetings.

Instead of saying “Hey, guys” or “Good morning, ladies & gentlemen” use “Hey, team” or “Hi, friends” or “Good morning, everyone.”

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EqualWorkEqualPay - Carri.jpg


equal work equal pay


If two people are doing equal work, they should receive equal pay for that work.

Unfortunately, bias – in gender, race, and more – creates conditions for unequal pay. Economists believe that the gender pay gap is caused by complex factors. However, even when all factors are taken into account, as much as 40% of the pay gap may be attributed to discrimination.

Transparency in compensation is critical.  Create and stick to compensation bands. Speak up – on behalf of yourself or others.

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ACtions inform culture


Statistics show sexual assault victims are ~90% women, ~7% men, and ~3% transgender/non-binary. 80% of the victims know their assailant.

Research shows that 90% of sexual assaults are committed by repeat offenders, and statistics show that 99% of them will get away with it. By stopping repeat offenders alone, we can prevent 59% of all sexual assault on college campuses.

Our culture is informed by our actions. Always ensure consent. Step in if someone is too drunk to give consent. No does not mean yes.  If you see something going awry, say something.

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MindtheAdjective - Yaara.jpg


Mind The Adjective


Too often, women are described as abrasive, aggressive, bossy, crazy, or stubborn when they lead; men are described as a wus, pansy, or pussy when they show emotion or weakness.

These adjectives often represent unconscious bias, leading to lopsided gender ratios and representation in government, work, and more.

Be aware of these stereotypical words, and avoid them – especially in the workplace and in performance evaluations. If you hear someone use these adjectives, say something.

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clean humor


Sexist jokes aren’t funny. Racist jokes aren’t funny.

Humor can elevate, or it can devastate. The ability to make others smile and laugh is both powerful and precious. A derogatory joke may seem harmless, but it often has a lasting negative effect on others.

Don’t try to be funny at the expense of others. “Locker room” talk is not acceptable in any room. Speak up when you hear a joke that is derogatory towards women and minorities.

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share the work


In every part of the world, women spend more time on unpaid work than men do. In North America, women do an average of 45 minutes more unpaid work; in the Middle East/North Africa, women do ~5 hours more unpaid work.

Unpaid work includes household chores, caregiving for children and elders, helping children with schoolwork, and more.

Sharing the work empowers everyone to add value and income, sets a strong example for children, and ends the gender inequality cycle.

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Elect broadly


Voting is an important right. It's also a privilege. 

Democracy is at its best when everyone participates, and government is at its best when it is truly representative of the people.

A record number of women and people of color are running for office, and we need to do our utmost to support them.

The best things we can do are to donate, volunteer, and vote.


Our product proceeds are reinvested in the community:

  1. Seed funding for the development of technology and tools that advance and reinforce gender equality, awarded through the GenEquality Hackathon+ Pitch Competition. 

  2. Donations to other nonprofit organizations that advance gender balance in meaningful ways, including Girls Who Code, PL+USProject CallistoTime's Up, and VoteRunLead.