All designs available in men and women sizes, child tees, and onesies.

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invest equitably


As of 2016, women-led companies received ~2% of total venture capital funding. Only ~7% of venture capitalists are women. Research shows that female entrepreneurs are typically asked prevention-oriented questions, while male entrepreneurs are asked promotion-oriented questions.

All entrepreneurs deserve equal respect.

It’s not enough to call out bad behavior; investors need to role model better behavior. Keep it professional. Ask entrepreneurs better, unbiased questions. Diversity isn’t a buzzword; it’s a business advantage. Inclusion isn’t a nice-to-have; it’s a cultural advantage.

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From the characters and people we see in the media, to the portraits and statues we see at school, at work, in parks, and at museums, to the people we see in corporate and government leadership positions – what we see influences our beliefs, attitudes, and goals.

Role models and representation really matter.

When you see uneven gender representation, speak up to your school administrators, leaders at work, or local government. Submit feedback to media companies. Run for office. Vote.

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greet neutrally


Research studies show that gendered greetings lead to prejudice and bias among children. The common “hey guys!” is actual evidence of masculine default bias among adults. In drawing attention to gender, the greeter unconsciously plants the seeds for stereotypes and potential exclusion.

Gender is the only identity we use in greeting others. It’s already considered inappropriate to use race or ethnicity in greetings; why gender? Moreover, gender is a spectrum, and adapting our language is part of creating a more inclusive world. Greetings are an opportunity to highlight unity instead of difference.

Instead of saying “Hey, guys” or “Good morning, ladies & gentlemen” use “Hey, team”, “Hi, friends” or “Good morning, everyone.” This is an easy fix.

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equal work equal pay


If two people are doing equal work, they should receive equal pay for that work.

Unfortunately, bias – in gender, race, and more – creates conditions for unequal pay. Economists believe that the gender pay gap is caused by complex factors. However, even when all factors are taken into account, as much as 40% of the pay gap may be attributed to discrimination.

Transparency in compensation is critical.  Create and stick to compensation bands. Speak up – on behalf of yourself or others.

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ACtions inform culture


Statistics show sexual assault victims are ~90% women, ~7% men, and ~3% transgender/non-binary. 80% of the victims know their assailant.

Research shows that 90% of sexual assaults are committed by repeat offenders, and statistics show that 99% of them will get away with it. By stopping repeat offenders alone, we can prevent 59% of all sexual assault on college campuses.

Our culture is informed by our actions. Always ensure consent. Step in if someone is too drunk to give consent. No does not mean yes.  If you see something going awry, say something.

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Mind The Adjective


Adjectives can reinforce gender stereotypes, and they can represent unconscious bias. Stereotypes and bias lead to uneven gender ratios and representation in government, work, and more.

When women show stereotypically-masculine leadership traits, they are described as abrasive, aggressive, bossy, crazy, or stubborn. When men show stereotypically-feminine emotional traits, they are described as weak, wus, pansy, or pussy.

Think twice before using adjectives this way. Avoid using stereotypical adjectives – especially in the workplace and in performance evaluations. If you hear these adjectives used, kindly say something.

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clean humor


Sexism, racism, homophobia, bigotry…they’re just not funny.

Humor can elevate, or it can devastate. The ability to make others smile and laugh is both powerful and precious. A derogatory joke may seem harmless, but it often has a lasting negative effect on others.

Use humor for good; lift with laughter. Don’t try to be funny at the expense of others’ identity. Remember that “locker room” talk is not acceptable anywhere, even in locker rooms. Call out jokes that are derogatory towards women and minorities.

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share the work


Every day, in every part of the world, women spend more time on unpaid work than men do. In North America, women do an average of 45 minutes more unpaid work; in the Middle East/North Africa, women do ~5 hours more unpaid work.

Unpaid work includes household chores, caregiving for children and elders, helping children with schoolwork, and more.

Sharing the work empowers everyone to add value and income, sets a strong example for children, and ends the gender inequality cycle.

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Elect broadly


Democracy is at its best when everyone participates. Government is at its best when it is truly representative of the people. Voting is an important right. It's also a privilege. There's no excuse not to vote.

As of 2017, the United States ranks 104 out of 195 countries worldwide in terms of gender representation in government. Let’s fix this. In 2018, a record number of women and people of color are running for elected office. Let’s do our utmost to support them. 

The best things we can do are to donate, volunteer, and vote. When we get out the vote, we win.


Our product proceeds are reinvested in the community:

  1. Seed funding for the development of technology and tools that advance and reinforce gender equality, awarded through the GenEquality Hackathon+ Pitch Competition. 

  2. Donations to other nonprofit organizations that advance gender balance in meaningful ways, including Girls Who Code, PL+USProject CallistoTime's Up, and VoteRunLead.