About Behavioral Change Theory, “Nudges,” and Continuous Learning
Human decision-making powerfully affects numerous aspects of individual well-being, and lies at the core of many persistent social problems, including gender equality. Behavioral science, and the emerging practice of behavioral design, offer powerful tools to solve social problems at scale by understanding how contexts and psychological forces drive decision-making and behavior. Thus, behavioral science holds great potential for helping organizations of all kinds better serve their intended beneficiaries.
Behavioral design works because it addresses the systematic and predictable ways that people are derailed from pursuing or achieving their objectives. Few people would disagree with the idea of taking action for gender equality, but may not actively think of actions in real-time or even know what to do. Our interventions are designed to nudge towards the actions and behaviors that advance gender equality.
genEquality’s Nudge Art™ demonstrates the power of cognitive biases and the power of well-designed interventions that take advantage of behavioral predispositions. While each context is different, some strategies that we employ in our Nudge Art™ initiatives include: