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What is NUDGE ART™?


Nudge Art (noun): Visuals that 1) incorporate and illustrate behavioral science research and insights, and 2) are designed to nudge the wearer and beholder towards behaviors that advance gender equality.


Nudge Art™ comes in 3 forms:

  • individual (example: tees, onesies)
  • corporate (example: framed art, decals)
  • digital (example: computer wallpaper, phone screensaver)


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NUDGE ART™ Benefits

  • Commitment: Your commitment to gender equality and inclusion becomes part of your office environment. Nudge Art™ visually and culturally demonstrates your commitment to a gender-inclusive, gender-equitable office culture while reinforcing the positive behavior micro-changes that will create cultural change. Win/win.

  • Engagement: Companies with a strong social commitment and initiatives have higher employee satisfaction and engagement. Purpose motivates people in a way that profits never will, and employees are proud to work somewhere that both shows and acts on its values.

  • Priming: Art can prime people for better actions and behaviors. Changing people’s entrenched attitudes is difficult and time-intensive. What we can do is change our systems, and specifically design our spaces in a way that activates and advances their better impulses for gender equality. Change your space, change your system, change your society.
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The Design Process

1. Consultation

Our in-house Creative Team will visit your office to view the proposed installation space, discuss preliminary custom design ideas and concepts, and align on messaging priorities with your team. We will go through a few rounds of customized design consultation, validation, and iteration before the Nudge Art is produced and installed. We also have off-the-shelf options available.

2. Installation 

genEquality will supervise the installation of the work, in close coordination with your office management team. We will provide a narrative description of the work, a summary of the underlying behavioral research, and customize list of illustrative behavior changes that employees can make in their work life to promote a more  inclusive office environment.

3. Validation

A genEquality partner research institution will conduct a randomized control trial and gather data around employee attitudes and behaviors over time. We want to quantify the impact of Nudge Art on your office culture, and its value to your company. Current partners include researchers from the Women and Public Policy Program at Harvard University and ideas42

About Behavioral Change Theory, “Nudges,” and Continuous Learning

Human decision-making powerfully affects numerous aspects of individual well-being, and lies at the core of many persistent social problems, including gender equality. Behavioral science, and the emerging practice of behavioral design, offer powerful tools to solve social problems at scale by understanding how contexts and psychological forces drive decision-making and behavior. Thus, behavioral science holds great potential for helping organizations of all kinds better serve their intended beneficiaries.

Behavioral design works because it addresses the systematic and predictable ways that people are derailed from pursuing or achieving their objectives. Few people would disagree with the idea of taking action for gender equality, but may not actively think of actions in real-time or even know what to do. Our interventions are designed to nudge towards the actions and behaviors that advance gender equality.

genEquality’s Nudge Art™ demonstrates the power of cognitive biases and the power of well-designed interventions that take advantage of behavioral predispositions. While each context is different, some strategies that we employ in our Nudge Art™ initiatives include:


1. Social Norms & Social Benchmarking

Our perception of what others are doing has a substantial impact on our own behavior, particularly in times of uncertainty. For example, knowing that your coworkers are changing the way they greet colleagues inspires you to be more aware of your greetings as well.

2. Planning Prompts

Studies in behavioral science have found that we are much more likely to complete a task if we have thought through exactly when and how we will do it.

3. Addressing Implicit Bias

Systematic biases affect everyone. While implicit bias is a complex barrier, behavioral science can combat bias in the moment, and can use strategies like prosocial identities and actionable reminders to promote behavior change among staff over time.